The first of these new commercials features Gallows guitarist Steph Carter, alongside European BMX champion Mark Webb, Brazilian born martial arts champion Roger Gracie and Street dancer Zoe Green.
An extended 4-minute version of the ad is set to air in cinemas, supported by additional short films on the brand's website, which include interviews and behind the scenes footage. The campaign will also be integrated with YouTube, Twitter and Facebook.
The accompanying soundtrack for the ad campaign has been provided ...
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