The results, published in the British Journal of Psychology, suggested that when the two activities are carried out at the same time, participants perceive "the wine to have the same taste characteristics of the particular artist."
A group of 250 students were tested in the study named 'the effect of background music on the taste of wine' and asked to rank how much they felt the wine tasted like particular musical descriptions.
The report states: "The results reported here indicate ...
To access this article you need to be a subscriber. If you are a subscriber login below.
Login NowIf you have previously taken a trial you will need to subscribe to access this article.
Subscribe Now