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Revealed: Top 20 ads for songwriters in 2012

Tim Ingham
Revealed: Top 20 ads for songwriters in 2012

The top 20 most played music tracks in advertising across television and radio in 2012 are revealed below - with a song by Speech Debelle beating Blur, Take That and the Sugababes.

The infamous ‘Go Compare’ advert was played most throughout 2012 according to the PRS data, followed swiftly by its competitor ‘Confused.com’ using the Village People’s iconic Y.M.C.A. song - which was a UK Number 1 chart hit when first released in 1978.

PRS for Music has discovered that in 2012 radio advertising accounted for £1.9m in broadcast royalties for its members, with television commercials netting £8m.  Of all music played on UK commercial television stations, approximately one minute of every ten is used solely in adverts.

Dan Neale, Head of Music at advertising agency, Rainey Kelly Campbell Roalfe/Y&R explained: "Music's role in TV adverts has always been significant, and under-rated, but it's never been more beneficial for songwriters to land that deal. The exposure and reach they can gain by getting a song in a commercial is a huge benefit to the artist, as it allows them to cut through the many thousands of acts that the modern audience has access to. The licence fee and royalties that are generated by the campaign can change a songwriter’s career."

Mercury Prize winner, Speech Debelle co-wrote the music used in the Sky commercial, the fourth most performed ad in 2012.

Spinnin’ was written by Speech Debelle (aka Corynne Elliot) along with songwriting team, Pat Marks, Dwayne Richards and Michael Lindsay.

Lindsay, who also performs with his band Tunng, is an accomplished composer for television and film, working on the ITV re-brand and soundtracking commercials for O2, T-mobile, Littlewoods, Samsung and Honda.

Speech Debelle commented, "Writing with Mike was a great experience. I love working with people that are from a different musical genre to me so we can bend and wave the sound we're creating. I'm going to Iceland this spring to work with Mike again. It couldn't happen without a supportive and active sync team; Dean, Adrian, Claire and everyone at Ninja\Big Dada\JIM have been excellent. Sync is an essential source of income for me so I can keep writing and producing music that makes people listen, and PRS for Music helps make that happen.”

Advertising agencies can pay fees to secure the music they need to make their advert work. In addition to these initial sync fees, songwriters and publishers get paid royalties by PRS for Music every time the advert is broadcast on TV or radio and last year these totalled £10m.

PRS for Music Top 20 Most Played Songs in TV and Radio Commercials 2012

Position

Work Title

Writer

Advert

Performed By

                       1

Over There

George M. Cohan

Go Compare

N/A              

                       2

Y.M.C.A

Edward Willis, Jacques Morali, Henri Belolo

Confused.com

N/A

                       3

Eliza's Aria

Elena Kats-Chernin 

Lloyd's TSB

Elena Kats-Chernin (Wild Swans ballet)

                       4

Spinnin'

Mike Lindsay, Corynne Elliott, Pat Marks, Jason Richards

Sky

Speech Debelle

                       5

Primavera

Ludovico Einaudi

Santander

Ludovico Einaudi

                       6

The Universal

Damon Albarn, Graham Coxon, JAMES Steven James, David Rowntree

British Gas

Blur

                       7

Shine

Gary Barlow, Paul Donald, Paul Robson, Jason Orange, Mark Owen

Morrisons

Take That

                       8

Here Come The Girls

Allen Toussaint

Boots

Sugababes

                       9

Rescue Me

Carl Smith, Raynard Miner

British Gas

Fontella Bass

                    10

Have Love Will Travel

Richard Berry

LV Insurance

The Sonics

                    11

Young Folks

Peter Moren, John Eriksson, Bjorn Yttling

Homebase

Peter, Bjorn, and John

                    12

Bring Me Sunshine

Sylvia Dee, Arthur Kent

Coca-Cola

Willie Nelson

                    13

Busy

Olly Murs, Martin Brammer, Adam Argyle

Marks & Spencer

Olly Murs

                    14

Our House

Graham Nash

B & Q

Amber State (cover of Crosby Stills & Nash)

                    15

Give a Little Love

Damian Katkhuda

Asda

The Mostar Diving Club

                    16

The Snow Prelude No 3 In C Major

Ludovico Einaudi

Nationwide

Ludovico Einaudi

                    17

Welcome Home

Benjamin P Cooper

Nikon

Radical Face

                    18

It's A Good Day

Dave Barbour, Peggy Lee

Garnier

Peggy Lee 

                    19

Barcarolle

Jacques Offenbach , Jack Byfield

Barclays

Arr: Keith J Blainville 

                    20

Ain't No Mountain High Enough

Nickolas Ashford, Valerie Simpson

DHL

Created by Paul Epworth ft Vula Malinga.




 
         
         
         
         
         
         
         
         
         
         
         
         
         
         
         
         
         
         
         
         
         

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Tags: PRS, Synch, sync

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