Trent Reznor has further explained his decision to abandon the DIY route and return to the majors in partnership with Sony Music Entertainment’s Columbia Records.
Reznor made a u-turn last month, saying that self-releasing work, and a completely independent strategy has its shortcomings.
The Nine Inch Nails artist has expanded on those shortcomings saying, “We're literally putting our records out on our own, and not using the labels and I don't know what the cool record shop in Prague is, and I don't know the good blog that comes out of there that I can give some attention to.
“I don't really want to do that, but there's a part of me that can't stop, so I get obsessed and I start thinking about marketing and I think, 'there're other people I can hire that can market this stuff, but no one else can write the songs I can write.'”
Reznor said that the great thing about putting out records independently is that you can control your own destiny – but to have a global team of experts worldwide was worth the sacrifice.
“To have a team of people that are better at that than I am, worldwide - that felt like it was worth slicing the pie up, monetarily,” he said.
“So far, it's been pleasantly pleasant, actually having people that know what they're talking about and having a team, that's nice," he added.
Source: Digital Music News
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