Digital music service Rhapsody has started a campaign to get Taylor Swift’s latest album Red available to stream on its site.
In a post on Rhapsody’s blog, the service points out that Taylor Swift and her management decided not to make her new album available to stream.
The writer Garrett Kamps goes on to argue that Swift would make more money in the long run if her latest album was made available to their subscribers.
“Rhapsody pays for every single time one of our members plays a song. The money we pay out goes to the people or companies that own the copyrights to the music: labels and publishers.
And while the service “may mean less money for any one specific artist in the short term, if fans are still streaming Red a year or even five years from now, the money’s still flowing,
“We believe the cumulative impact of all those streams over all those years will outweigh and outlast the impact of a single download.” Kamps writes.
But in an interview last month in Billboard, Scott Borchetta, head of Swift's label, Big Machine Records isn't buying that argument.
Explaining the absence of Red on streaming services, Borchetta said:
“I don't have thousands and thousands of albums and hundreds and hundreds of artists, I have a finite artist roster and finite number of releases.
“If you're a big battleship like Sony or Universal and have tens of thousands of masters, that income stream makes sense at a big corporation. It doesn't make sense to a small record company."
Source: Digital Music News