Rihanna dropped as face of Nivea

Brandon Bakshi

Rihanna has been dubbed a “no go” ambassador by Nivea’s CEO and is no longer the face of the brand.

Prior to current CEO Stefan Heidenreich joining Nivea, Rihanna signed up to represent the brand in 2011 with her single California King Bed being used in one of their commercials and they also sponsored her Loud tour.

In recent times Rihanna has been criticised for her partying and provocative image.

In an interview with German newspaper Welt, Heidenreich said: “I ...

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