Rihanna dropped as face of Nivea

Rihanna has been dubbed a “no go” ambassador by Nivea’s CEO and is no longer the face of the brand.

Prior to current CEO Stefan Heidenreich joining Nivea, Rihanna signed up to represent the brand in 2011 with her single California King Bed being used in one of their commercials and they also sponsored her Loud tour.

In recent times Rihanna has been criticised for her partying and provocative image.

In an interview with German newspaper Welt, Heidenreich said: “I ...

Login to access this article

To access this article you need to be a subscriber. If you are a subscriber login below.

Start free Trial

Register for a Music Week trial to access this article. Sign up today and you will receive:

  • 4 weeks access to news, features and chart analysis
  • 4 Digital issues of Music Week
  • The Music Week app
  • Tailored email news alerts
Start your free trial


If you have previously taken a trial you will need to subscribe to access this article.

Subscribe Now
subscribe link free-trial link

follow us...