The singer will act as an ambassador for the region, appearing in advertising campaigns and making promotional appearances, whilst also actively promoting the destination via her social media presence.

The multi-year deal kicks off on the 5th August with a concert (part of her current Loud tour) in Bridgetown, Barbados, which has been jointly produced by the Barbados Tourism Authority and Roc Nation.

The singer will also promote travel to the island from Brazil throughout September whilst on tour.

"Rihanna ...