Rob Hallett has made the first hire for his new live, 360 and finance music company, Robomagic, in the name of former DHP Family promoter Bonita McKinney.

McKinney will work within the Robomagic Live division of the company. She is tasked with signing new music talent and developing the careers of artists.

Discussing his new hire, Hallett said: “I want the most switched on people in the industry working with us and Bonita certainly is. Her knowledge of new ...