RobbieWilliams.com has partnered with social commerce business BuyaPowa to run a series of co-buys on the singer's merchandise.
The buys mean that Robbie Williams’ community of fans can join together to purchase exclusive merchandise at more affordable prices.
The co-buys will start on July 20 and run on a weekly basis. Items on offer include limited edition pieces, commemorative memorabilia and best-sellers from the RobbieWilliams.com shop.
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