Rufus Wainwright creates YouTube treasure hunt

Developed by Universal Music Catalogue, users will have to compete to identify clues and follow links in a variety of the singer's videos on YouTube in order to win the tickets.

Clues will appear in pop-up speech bubbles in the videos as well as in the description field below the player. They will be highlighted and viewers will have to click on them in order to progress to the next stage in the hunt.

Universal Music Strategic Marketing product manager ...

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