Saavn: 'Western music to reach 20% of digital consumption in India'
The appetite for Western music in India is booming and set to reach 20% of the territory’s digital consumption over the next three years.
That’s according to music streaming service, Saavn, which has spent the past five years creating an attractive alternative to piracy in India for the country’s population of 1.2 billion.
The prediction has doubled from 2013, when Saavn CEO, Vinodh Bhat, said he expected consumption of Western music to grow from 4% to 10% over the following ...
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