Samsung Electronics is planning to buy mobile content providers to compete with Apple, Google and Amazon.com, according to Reuters.
Senior vice president of Samsung's Media Solution Centre Kang Tae-jin said the firm's focus on software is “primarily aimed at driving hardware sales, rather than making money” and to better market their range of handsets “we thought it's better to start our own software business.
"The message we're getting from the top is to raise software capability, and buy rather than build, if needed,” he said.
Samsung is apparently “preparing new services for launch early next year”, which could include takeovers for online streaming services such as Pandora Media and privately-held Spotify.
In May, Samsung bought online music service mSpot and has built its own Music Hub service to compete against Android's Music Player, Apple's iTunes and Amazon's Cloud Player.