Sarah Boorman has been appointed general manager of Universal Music TV.

Boorman is moving to UMTV from sister label Island, where she worked for 12 years. In her most recent position as marketing director, she oversaw campaigns for artists including Jessie J, Taio Cruz, Jamie Cullum, Tinchy Stryder, Nicki Minaj and Drake.

Discussing the new hire, UMTV managing director Adam Corke, said: “As a highly respected marketer, Sarah’s creativity and vast experience across countless successful campaigns will bring a fresh ...