Seatwave @ North Greenwich officially opens its doors today.

As well as operating as a collection point for online customers, fans will be able to walk up and buy tickets to sold-out gigs on the evening they take place - as well as making last-minute sales of unwanted physical tickets.

In a statement, Seatwave said the launch was "an innovative approach that aims to give fans more control and spontaneity in their leisure time".

Joe Cohen, founder and CEO of ...