To mark the occasion Seatwave is awarding the millionth ticket buyer, Simon Keeling, with two tickets a month to any event of his choice over the next year.

Founder and CEO Joe Cohen says reaching the one million mark is confirmation that secondary ticketing works and Keeling adds, "I have already started to plan some of my outings for the year. 2011 looks like it is going to be a great year for live events."