Music discovery service Shazam is branching into further product recognition.
Using its unique technology, used widely thus far to identify songs via audio, and also for interactive TV brand engagement in the US, the company is now looking to expand its offering by incorporating other products under its recognition spectrum.
The Guardian reports that CEO Andrew Fisher said: "We have the ability to identify the product in a TV show so that when somebody Shazams it, they could find out where a presenter's dress is from in one click.”
He spoke about the new one-click offering, available in advertising and TV programmes, allowing consumers to engage with “a brand or a piece of content they are interested in, without having to go through search engines, then mining the results”.
Last month Shazam boosted its UK personnel with the hiring of Daniel Danker from the BBC as its chief product officer.
In February, the BRIT Awards became the first live Shazam-enabled UK TV show, and the service passed a 300 million user milestone.