Shazam-enabled TV advertising engages viewers and improves brand recall, according to new research.  

A study by Frank N. Magid Associates found that those who used Shazam were: more than twice as likely to talk about the brand or the ad with others, and those that tagged an ad are three times as likely to interact with the brand through desirable follow-up actions after seeing the commercial.

It also found that people who used Shazam had a higher recall of the ...