Shazam has launched new visual recognition functionality, enabling posters, packaged goods, print media, and more to be recognised and launch digital content.

The audio recognition app has partnered with a series of brands, including Disney, Evian and boohoo.com for the launch. The first Shazamable ad, for Disney’s Tomorrowland Movie, was introduced to the public on May 22, and additional campaigns will begin rolling out next month. Disney Music Group will also be part of the visual Shazam rollout with content from their ...