Shazam is to focus on the TV advertising market as the British start-up has plans to “grow to being a multi-billion dollar company."
The music identification service has already built a business based around making TV adverts interactive in the US. The company’s executive vice president of marketing David Jones said it has run more than 200 campaigns for over 140 brands.
“It’s launched a double-digit million business on its own,” he explains. "With 200 campaigns where we're getting paid ...
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