Singles Chart Analysis: Jessie J holds off Rizzle Kicks and Guetta

Singles Chart Analysis: Jessie J holds off Rizzle Kicks and Guetta

The latter disc trailed its European rivals all week but finally overcame them to climb 3-2 with sales up 28.80% week-on-week at 52,928.

Tucked in just behind it, Titanium rises 8-3 (48,851 sales) for France's David Guetta and Australian singer/songwriter Sia, while the week's highest debut, Antidote - pairingThe Swedish House Mafia and Knife Party - sold 46,757 copies to debut at number four. It is the fourth straight Top 10 hit for The Swedish House Mafia - a collaboration between Axwell, Sebastian Ingrosso and Steve Angello - and the first for Aussie duo Knife Party.

Although it spawned two number ones, Pixie Lott's debut album Turn It Up didn't produce any other Top 10 hits, but follow-up Young Foolish Happy makes it three out of three as Kiss The Stars jumps 14-8 (26,983 sales). The album - also home to the number one hit All About Tonight and the number 10 single What Do You Take Me For? - has been less convincing thus far, climbing no higher than number 18, whereas Turn It Up got to number six. Young Foolish Happy improves 86-52 (3,237 sales) this week, increasing its overall sales to 70,843 - 8.28% of the 855,805 copies that Turn It Up has sold.

With new entries still thin on the ground, several songs continue to climb the chart, including Pitbull's International Love (23-13, 18,620 sales, feat. Chris Brown), Kelly Clarkson's Stronger (21-11, 24,720 sales), and Somebody That I Used To Know by Gotye feat. Kimbra (36-21, 14,236 sales).

Cher Lloyd's first two singles peaked at their debut positions - Swagger Jagger at number one, and follow-up With Ur Love (feat. Mike Posner) at number four - but third single Want U Back improves 56-26 (9,730 sales) on its second week on the list, and helps to stabilise parent album Sticks & Stones, which moves 30-28 (5,613 sales). Meanwhile, her fellow X Factor season seven (2010) graduates One Direction register the third Top 40 hit from their debut album, Up All Night. After reaching number one with debut single What Makes You Beautiful, and number three with Gotta Be You, they debut at number 28 (9,446 sales) with One Thing.

One Direction's album has sold significantly more than season seven winner Matt Cardle's debut set, Letters, and even Lloyd is catching up. Sales to midnight on Saturday are as follows: Up All Night - 499,850, Letters - 245,271 and Sticks & Stones - 198,199. Like Lloyd and One Direction, Cardle reached number one with his debut single (When We Collide) but had to settle for sixth place with second single Run For Your Life, and came a real cropper with third single Starlight, which limped to number 185 on the sales tally, despite getting enough exposure to reach number 23 on the radio airplay chart. A fourth 2010 X Factor contestant, Rebecca Ferguson, has also sold more albums than Cardle. Despite thus far taking only one single - the number 10 hit Nothing Is Real But Love - from her debut album, Heaven, the set has sold 405,932 copies in seven weeks.

The late, great Etta James finally succumbed to leukaemia on Friday (20th) five days before her 74th birthday. James' 1963 recording Something's Got A Hold On Me provides the vocal sample for current Top 10 hits Good Feeling by Flo Rida (2-5, 38,247 sales) and Avicii's Levels (4-7, 28,895 sales). Coverage of James' demise precipitated a 637.10% leap in sales of At Last, the title track of her 1961 debut album. The track sold 6,896 copies last week, and makes its Top 40 debut at number 39, having previously peaked at number 69 in September 2010, after being sung on The X Factor by Katie Waissel. The original flipside of At Last was I Just Want To Make Love To You which provided - also belatedly - James' only previous Top 40 entry, reaching number five in 1996, when being used as the soundbed to a Diet Coke commercial. The track has normally sells around 100 copies a week but sold 1,458 copies last week, raising its sales since 1996 to 153,410. At Last has sold 117,659 copies since digital sales were first tracked in 2004. James' third highest-selling track in the digital age, I'd Rather Go Blind, has sold 20,259 copies in the same timeframe, including 1,621 last week - enough for it to earn its Top 200 debut at number 177.

Overall singles sales are down 2.94% week-on-week at 3,296,518 - 4.79% above same week 2011 sales of 3,145,938.


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