The show, which goes out on Sunday nights with judges Dizzee Rascal, Jamie Cullum and Sharleen Spiteri, has positioned itself as a "more credible" alternative to The X Factor. As a result, the winning act will receive £100,000 and promotional advice to launch their career, rather than a record contract.

This approach also extends to the 15 contestants on three "semi-final" shows. Each of the semi-finalists records a studio version of the song that they will perform on the show; ...