As soon as John Sharkey took the reins as SMG’s vice-president of European operations last autumn, he faced a potential baptism of fire. Phones 4u - sponsor of the company’s flagship Manchester Arena - had just gone bust, leaving the venue in search of a new naming rights partner, little more than 12 months into a lucrative five-year deal.
Yet fast-forward eight months and things seem to have worked out rather well for the “jewel” in SMG’s UK crown. First ...
To access this article you need to be a subscriber. If you are a subscriber login below.
Login NowIf you have previously taken a trial you will need to subscribe to access this article.
Subscribe Now