Social media, not search, drove Beatles' popularity on iTunes
Monday, Nov 29th 2010 at 7:06AMExperian Hitwise looked at online traffic in the UK on November 16 - the day The Beatles' catalogue went live on iTunes. It found that 25.68% of all Apple's traffic came from social networks on that day, up from 16.59% two days earlier.
Meanwhile, 13.2% of traffic on that date came from search engines, which actually slipped from over 20% in the days before the Beatles/iTunes deal was announced.
The band sold over 2m tracks and 450,000 albums on iTunes ...
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