The company will produce and release four pieces of music-based video content per month, which will include exclusive performances and artist reviews with artists such as Carl Cox, The Wanted, Santigold, Best Coast and Fun.
Virgin Red Room features new artist interviews, music reviews and exclusives and the site currently has interviews with Justin Bieber, One Direction, Mumford and Sons and Two Door Cinema Club.
Ian Sharpe, head of video at Somethin' Else, says: "From our perspective it is great ...
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