Sony DADC Manufacturing India has appointed Rajat Kakar as business head of Home Entertainment Services.
Kakar was previously managing director of Universal Music in India.
Based in Mumbai, his new role will see Kakar work closely with international and Indian content holders and help shape the traditional and emerging retail landscape for Home Entertainment in India.
Sony DADC opened a major new state-of-the-art manufacturing, digital service and distribution facility in Navi Mumbai, India almost two years ago.
In support of the vast and fast-moving Indian market, Sony DADC has in addition taken on the role of a local content licensee, to support the growth efforts of the major studios and content owners in this region.
With this service, Sony DADC hopes to lay the foundation for a professional and responsive, sales and distribution infrastructure in emerging markets such as India, expanding the range of options that content owners have to monetise the vast opportunities that exist in entering and sustaining these markets.
The first two major studios to already leverage the Sony DADC licensee model in India are Walt Disney Studios Home Entertainment (WDSHE) and Sony Pictures Home Entertainment (SPHE).??
“We are delighted to welcome such an experienced person as Rajat on board,” said Chris Reiser, EVP Sony DADC International.
“With his comprehensive understanding of publisher needs and the retail landscape, he will play a major role in Sony DADC’s move towards becoming an end to end supply chain service company.
Rajat Kakar added, “I am more than excited to join this team and delighted to be mandated with setting up a state of the art, sales, marketing and distribution entity which will maximize sales growth for the international studios as well as for local content holders.”??