Sony has ended its 32-year-old partnership with The Radio Academy Awards.
Dropping the Sony tag, the awards will be renamed simply as The Radio Academy Awards, with a new sponsorship agreement to be announced in the near future.
“The Radio Academy would like to thank Sony for their magnificent 32 year support of what has become the UK's gold standard radio awards,” said chairman of The Radio Academy and Radio 1 and 1Xtra controller Ben Cooper.
“The Radio Academy Awards will continue to celebrate the very best of the UK radio industry, but the media landscape has changed radically from when the awards first launched in the 1980's offering the Academy great potential for some exciting new partnerships and ideas.”
Chris Bowen, Country Head, Sony United Kingdom & Ireland added: “Sony has enjoyed a long and successful partnership with the Radio Academy Awards for over thirty years, achieving huge recognition and respect within the British radio industry during that period. The awards ceremony itself has become an outstanding event showcasing the best radio talent on the air.
“It is now time for Sony to move on and focus on other areas of the business. We wish The Radio Academy every success and we are delighted to have played our part in making these awards the most credible radio awards, not only in the UK, but worldwide.”