Sony Music Entertainment and Artist Legacy Group have partnered in a joint venture.
The venture, which will operate under the ALG name, will engage in all business aspects of artist brand management, including licensing, branding strategy and merchandising, focusing initially on artist estates.
ALG will provide artist and estate brand management services to Legacy Recordings and other frontline SME labels, while also remaining open to opportunities outside the major label's ecosystem. The group's Ashley Austin and Scott Austin will provide their services and ...
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