Sony is the latest company to sign up to the high quality audio initiative after announcing a new line of products that claim to make high resolution audio a more convenient, compelling and cost-effective listening experience.
Selected Sony products will come pre-installed with 15 hi-res audio tracks from Universal Music Group, Warner Music Group and Sony Music Entertainment.
In order to educate consumers about high-resolution audio, Sony has launched a new online portal here, which highlights hi-res digital music stores and includes a guide to high-resolution audio.
Additionally, authorised dealers will be provided with a variety of support, including product brochures, white papers, training and displays.
“It’s been more than a decade since the first MP3 digital downloads and music players were introduced to the public,” said John Anderson, vice president of home entertainment & sound, Sony Europe. “Now is the time to offer high-resolution audio products that bring music enthusiasts closer to their favourite recordings, and allow them to experience those recordings the way the artists, producers and engineers originally intended.”
According to research that was recently conducted by the Consumer Electronics Association, nearly 90 percent of all consumers cited sound quality as their most important criteria when listening to music. More than 60 percent of these respondents said they would expect to pay a premium for higher quality audio content.
Universal Music has also recently announced that their range of 'ultra high quality' audio products for Blu-ray format will be on sale from October 21.