It may not be long before rights-holders are able to earn from audio platform SoundCloud, with a number of monetisation systems currently being tested at the company.
Speaking to The Guardian, SoundCloud’s co-founder and chief technology officer Eric Wahlforss said it’s right for artists and rights-holders to expect some sort of remuneration from such a successful platform.
At present, SoundCloud doesn’t pay royalties to labels, publishers or collecting societies, but that could be about to change.
“Right now in the US we’re experimenting with different monetisation approaches,” said Wahlforss. “We’re testing out different things: throwing a couple of things out there and testing the waters a bit. We’re super-excited about where this stuff can go.
“When you have millions of followers and millions of listeners, you’ve got some point expecting there to be some sort of monetisation there,” he added. “We hear that loud and clear.”
The monetisation experiments at SoundCloud include native advertising models “and a couple of other things”, according to Wahlforss.