SoundCloud has partnered with Zefr, the rights management company better known for scanning content on YouTube.
TechCrunch notes that Zefr, with services including Content ID, tracks how both authorised and unauthorised content are uploaded to the video streaming giant, with a similar deal likely to have been made with SoundCloud.
Said Alexander Ljung (pictured), co-founder and CEO of SoundCloud: “SoundCloud is continuing its evolution as a mature platform for labels and advertisers. Working with Zefr, SoundCloud is taking another step ...
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