Southbank Centre launches UK's first live beacon partnership

James Hanley

Southbank Centre has entered a new partnership with tech company Live Beacon to install iBeacon technology across the site.

Via a free app for smartphones and tablets, the technology provides location-specific information to audience members, such as special offers on concert tickets, plus bespoke content linked to Southbank Centre’s festival programme, artistic events and installations.

The iBeacons are Bluetooth Low Energy (BLE) devices, which transmit their identity to nearby portable electronic devices. The technology then allows smartphones, tablets and other devices ...

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