'Streaming more likely to influence sales than radio' - study

Murray Stassen

Music consumers over the age of 18 are more likely to purchase music after listening to it on streaming services than if they were to hear it on AM/FM radio.

That’s according to a new study carried out by the Country Music Association, which quizzed consumers about a track that they heard in the previous seven days.

Consumers were asked questions such as where the music was heard and if it was by an artist they were already familiar with.


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