Whenever a big brand like Virgin Atlantic switches agencies there’s always a danger that the incoming creatives will throw the baby out with the bath water by trying to reposition it in the public eye. 

Thankfully, adam&eveDDB’s first campaign since taking took over the Richard Branson-backed airline’s account in August last year has avoided the temptation to trash the award-winning tradition built by its predecessors RKCR Y&R.

With a nod towards the on-screen excesses of Martin Scorsese’s The Wolf ...