Aloe Blacc is currently the face of the brand's Tonight We Tanqueray campaign and his written and produced the song Tonight Downtown in order to capture the essence of the brand and the feeling of anticipation a person fells before embarking on a night out.
Fans are invited to remix the Tanqueray-inspired track via Gomix.com, an interactive music format that enables music fans to remix and share songs by major artists.
The track is also available as a free download via an accompanying interactive digital experience, which sees visitors navigating a virtual bar and a selection of alternate storylines to uncover the Tonight Downtown music video and behind the scenes footage of Blacc.
"Aloe Blacc has written a song that completely captures the spirit of Tonight We Tanqueray," said Matt Pechman, Brand Director, Tanqueray. "Tonight Downtown allows his fans and our consumers to experience the lifestyle that Tanqueray represents and inspires them to start their nights right with a Tanqueray cocktail."
News from the world of brands and music by FRUKT Communications. The leading music, entertainment and lifestyle marketing agency. For more information see www.fruktcomms.com, or to contact our editor email email@example.com
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