Tesco folds We7 service into Blinkbox brand


Tesco has rebranded digital music service We7 following its purchase of the service in June and folded the platform into its non-subscription digital film and TV service Blinkbox.

The supermarket bought a 91% stake in We7 for £10.8m, as part of its strategy to expand its digital entertainment service after it closed its eight-year-old MP3 download store.

Tesco acquired an 80% stake in Blinkbox last year and is also bringing its digital book service, Mobcast under the Blinkbox name.

The first ...

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