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Tesco folds We7 service into Blinkbox brand

RHIAN JONES
Tesco

Tesco has rebranded digital music service We7 following its purchase of the service in June and folded the platform into its non-subscription digital film and TV service Blinkbox.

The supermarket bought a 91% stake in We7 for £10.8m, as part of its strategy to expand its digital entertainment service after it closed its eight-year-old MP3 download store.

Tesco acquired an 80% stake in Blinkbox last year and is also bringing its digital book service, Mobcast under the Blinkbox name.

The first ad campaign for the service was rolled out earlier this month.

Source: Marketing Magazine

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Tags: Tesco, we7, Digital music services

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