PIAS Media creates augmented reality app for The Darkness

The Darkness have unveiled an official app to coincide with the release of their third studio album Hot Cakes.

The band released a promo video for the app which features augmented reality technology enabling users to unlock exclusive video content by holding their smartphones or tablets over the album cover and merchandise.

Fans can also generate a virtual Justin Hawkins using the augmented reality system and take their picture with him.

The app was built by specialist music and technology ...

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