The Sun retains 64% of original market share following paywall move - report
The Sun’s website has lost more than a third of its market share of internet visitors after moving behind a paywall ten days ago – but analysts are calling the move a success so far.
According to Experian Marketing Services, between 1 August (the day The Sun began charging for online access) and 11 August, The Sun’s market share of all UK visitors to news and media websites fell from 1.27% to 0.81% - a 36% decline.
Despite the drop, ...
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