There’s no better work ethic than, I have to earn money to eat,” says Matt Parsons, co-founder of distribution and artist and label services company Ditto Music. And if there were ever a music industry story that was the epitome of struggle preceding success, it would be this one.

Parsons (pictured, right), along with his brother and company co-founder Lee (pictured, left), spent much of the early Noughties playing music and trying to get signed, but ...