The deal is a major coup for Birmingham-based TTF, which has enjoyed meteoric growth in the last three years, evolving from The NEC Group's venue box office to acquiring major national ticketing contracts including Haymarket exhibitions and the Chelsea Flower Show, selling two million tickets a year.

Under the new agreement, artists signed to 3A will benefit from TTF's vast and impressive customer database, with an all encompassing range of events, from gigs and music festivals to ballet and championship ...