Ticketmaster enters the book business with Jackson opus

Ticketmaster enters the book business with Jackson opus

The £109 book is the only new licensed book that is endorsed and approved by the Michael Jackson estate and marks the first publication to be marketed and sold exclusively by Ticketmaster.

The 400+ page, leather bound tome features a photographic record of the man and his music -- including new, never-before-seen content. Accompanying the anthology is a collection of stories, essays and comments from some of the best known names in the entertainment industry.

Pre-orders for the book are being accepted through the www.ticketmaster.com/michaeljacksonopus website with the company promising that any orders placed before October 30 will be delivered in time for Christmas.

Ticketmaster CEO Irving Azoff says, "As one of the world's most trusted and popular e-commerce sites, Ticketmaster is pleased to continue our strategic 'Beyond the Ticket' initiative as the exclusive marketing and retail arm for the only Official Michael Jackson Opus publication."

Kraken Opus North America president and COO Jeff Wald says, "Spending time with Michael was a thrill as I watched him get excited over the quality of the Opuses we brought to show him. I'm sure that the release of this Opus at a price point that his fans can afford would have pleased Michael no end."


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