The Spotify functionality of the app recommends events to fans based on their listening habits. Users can also browse events, see which shows friends are attending, read reviews, build their own show list and let friends know which shows they are attending.

"This is the first time ever we actually allow somebody to stay inside Facebook to complete the purchase; they don't have to link back to the Ticketmaster website," said executive VP of e-commerce at Ticketmaster Kip Levin.