Ticketmaster has launched LiveAnalytics internationally, a database that it says will enable venue, artist and team clients to laser target their marketing campaigns.
LiveAnalytics was launched in the US in 2011 and Live Nation Entertainment’s International Ticketmaster team, based in London, has since customised the solution for International markets.
Built on the foundation of the firm’s international data warehouse, the firm calls LiveAnalytics 'a collection of rich analytics products that allow clients to better understand and engage with their customers'.
Available to clients ...
Register for a Music Week trial to access this article. Sign up today and you will receive: