Dating app Tinder will sell Interscope-signed dance musician Zedd’s most recent album, by means of a fake profile, which will reveal a link to purchase the album when ‘swiped right’ by the user.

Purchasing Zedd’s new True Colors album via Tinder will only set his fans back $3.99, compared to the $7.99 price tag on iTunes and other download stores.

The partnership with Zedd is the company's first attempt at selling music on the app, but the move marks the ...