Tinie Tempah fronts PlayStation 4 marketing campaign
UK hip-hop star Tinie Tempah is fronting a new Sony ad campaign for PlayStation 4.
The 24-year old artist, whose new album Demonstration is out next week, appears in a new “interactive documentary” which allows fans to use their smartphone to access competitions and PS4-related content.
[Watch the Sony/Tinie 'Demonstration of Play' video through here]
PS4 has also been named as the headline sponsor of the act's Demonstration UK tour, which begins on December 2nd.
“The film ...
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