The organisers of Tomorrowland festival, running this year from July 27-29, have partnered with YouTube on a worldwide streaming deal.
The event, organised by Belgian company ID&T, attracted over 43 million YouTube views for its 2011 'after movie' in addition to 1.3 million Facebook fans, will host live streaming on the platform for seven hours each day of the festival via its ‘Tomorrowland TV’ channel.
The festival will be shot in HD and will feature live sets, interviews, special features and backstage footage, broadcast on its dedicated channel each day of the event from 7pm to 2am CEST.
Michiel Beers, founder of Tomorrowland said: “After the phenomenal success of our 2011 after-movie, approaching YouTube for 2012 was a natural set up.
“We’re so proud of what we have created with Tomorrowland TV – almost 2 million people missed out on tickets to this year’s event and it really will be the best way to experience our festival for those that can’t be there to share it with us.”
Patrick Walker, senior director of YouTube Music, Europe, Middle East & Africa added: “As the premiere destination for music lovers worldwide, YouTube has been working hard to expand our offering of live gigs and festivals to satisfy the hunger for great original content.
“We’re delighted to announce a partnership with Tomorrowland, whose dream line-up of electronic and dance music acts will now be made available to anyone, anywhere with an Internet connection. Tickets to Tomrrowland sold out within minutes, but now no one will be left out of the fun.