Apple, Spotify, Sony Music, Shazam and Tunetribe have been named on the CoolBrands list for 2012/2013.
The list, now in its eleventh year, follows a vote by a combination of just under 3,000 consumers and a panel of 39 designers, style experts, media personalities and prominent figures from the worlds of TV, fashion and music.
Helping rate 'coolness' this year were the likes of Radio 1 DJ Gemma Cairney, fashion blogger Susie Bubble, hip-hop duo Rizzle Kicks, celebrity chef Gizzi Erskine, and musician, actor and director Plan B.
Co-ordinated by The Centre for Brand Analysis, the list was drawn from over 10,000 independently identified brands and whittled down into a shortlist of 1,200.
The panel of 39 influencers then scored each brand, bearing in mind factors such as style, innovation, originality, authenticity, desirability and uniqueness, before just under 3,000 members of the British public gave their ratings.
Stephen Cheliotis, Chairman of the CoolBrands Expert Council, said: “Even in a recession a desirable reputation is vital, so being seen by opinion formers and the British public as a stylish attractive brand, is not only a great compliment but an indicator of success.”
William Haighton , CEO of Tunetribe said, “To be recognized in this way for such a high profile award by such a prestigious panel is a real honour. Achieving CoolBrands status is something we are really proud of and it is a real testament to our core values and evolution as a company.”
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