Former Ticketmaster president Nathan Hubbard has been named Twitter’s first head of commerce.
Hubbard will head up efforts to enable shopping via short postings on the social website. He will report to Adam Bain, Twitter’s head of global revenue.
Hubbard left Live Nation’s Ticketmaster unit earlier this month amidst rumours that he was 'pushed out' by management.
The exec joined Live Nation in 2006 after the concert promoter bought a majority of Musictoday, an online merchandising company where Hubbard was CEO.