UK Airplay Analysis: Jess Glynne's plays are up but audience shrinks

Extending its stay at the top of the radio airplay chart to three weeks, Jess Glynne's reign with Don't Be So Hard On Yourself continues...but so do the contradictory indicators it displays. Its plays are up strongly again, rising 8.28% week-on-week from 5,905 to 6,394 but its audience continues to shrink, falling 1.86% from 62.64m to 61.49m - a massive 28.01% below its peak of 85.40m. Its top tally of 69 plays was delivered by Capital North Wales & Wirral, ...

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