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UK Album Chart Analysis: Noel Gallagher first-week sales double Beady Eye's

UK Album Chart Analysis: Noel Gallagher first-week sales double Beady Eye's

It's Gallagher's ninth number one album - all seven Oasis studio albums and the compilation Time Flies... 1994-2009 also topped the list - and although its first week tally is well down on the 200,866 that Oasis' last studio album, Dig Out Your Soul sold when it topped the list in 2008, it is significantly more than the 66,817 copies that Different Gear, Still Speeding - the debut album by brother Liam's Beady Eye, essentially Oasis without Noel - sold when debuting at number three in March.

Outspoken on many issues, 44 year old Gallagher has recently been taking shots at The X Factor, so it must be very satisfying for him that High Flying Birds easily won the tussle for chart supremacy with the TV talent show's reigning champion Matt Cardle, whose introductory album Letters lags far behind.

28 year old Cardle's introductory single When We Collide topped the chart for three weeks at the turn of the year, and has thus far sold 987,657 copies but follow-up Run For Your Life has been less successful, and descends from its debut position of number six to number 23 (15,507 sales) this week. Its performance has doubtless impacted Letters, which sold 70,896 copies last week to secure its number two debut. Three of the six previous X Factor winners opened at number one, and four of the six had higher first week sales than Cardle. In order of release, the roll of honour: Steve Brookstein (Heart & Soul debuted at number one on sales of 50,989), Shayne Ward (Shayne Ward, number one, 201,266), Leona Lewis (Spirit, number one, 375,872), Leon Jackson (Right Now, number four, 37,197), Alexandra Burke (Overcome, number one, 132,065), and Joe McElderry (Wide Awake, number three, 39,405). We should note that Wide Awake is the lowest selling debut album by a winner of the competition - the 238 copies it sold last week raise its overall tally to 100,040, just short of the 105,016 copies that Brookstein's album has sold - but McElderry has been significantly more successful with second album Classic since its release nine weeks ago. Dipping 24-26 (6,162 sales) on the current chart, Classic has already sold 177,530 copies.

In the same week last year, nine new albums debuted inside the Top 40 but last week was a surprisingly quiet one for new releases, and aside from Gallagher and Cardle's efforts, the only new releases to dent the Top 40 are The Ultimate Collection by Daniel O'Donnell and Footsteps 2 by Chris De Burgh.

Debuting at number seven (15,585 sales), The Ultimate Collection is Irish country/MOR crooner O'Donnell's 14th Top 20 album since 2000 - more than any other act - and his second of the year, following Moon Over Ireland, which reached number nine in March. Even more impressively, the 49 year old from Donegal has charted an album on the Top 75 every single year since his 1988 chart debut - that's 24 years in a row, and something no other act can match - and has 28 Top 40 albums and 32 Top 75 albums to his credit, more than any other Irish act. The Ultimate Collection is a double disc set, comprising 30 previously released tracks and 10 new recordings.

O'Donnell's fellow Irishman Chris De Burgh is now his labelmate at DMG TV, making his bow for the label with Footsteps 2. Debuting at number 38 (4,437 sales) it is the 63 year old's 23rd chart album, and includes covers of The Beatles' Let It Be, Abba's S.O.S. and The Doobie Brothers' Long Train Running.

Last week's top three are all in decline: The Ultimate Collection by Steps stumbles 1-3 (27,765 sales),Ed Sheeran's + falls 2-5 (22,994 sales), and Adele's 21 trips 3-4 (23,232 sales).

Three 2010 albums surge back into the Top 20: Katy Perry's Teenage Dream leads the stampede, rocketing 27-8 (15,057 sales) following her appearance on the X Factor Results show (16th October) to publicise the set's sixth single, and UK concert dates, Maroon 5's Hands All Over bounces 23-10 (10,765 sales), securing its seventh straight week in the Top 40 since being reissued with their smash Christina Aguilera collaboration Moves Like Jagger appended; and Rihanna dashes 29-12 (10,536 sales) with Loud capitalising on the buzz created by We Found Love, the chart-topping introductory single from her next album Talk That Talk. It's the highest position for Perry's album for 42 weeks, Maroon 5's since it debuted at number six 57 weeks ago, and Rihanna's for eight weeks.

Overall album sales are up 2.88% week-on-week at 1,664,893, 8.00% below same week 2010 sales of 1,809,661.

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