UK Singles Chart analysis: Professor Green's Read All About it sales dip 44%

UK Singles Chart analysis: Professor Green's Read All About it sales dip 44%

Lloyd's good start - facilitated by a return to her old stomping ground at The X Factor to publicise the song - faded as the week progressed, but With UR Love's eventual debut at number four was attended by higher sales than her debut, Swagger Jagger, sold when it entered at number one 12 weeks ago - 74,030 against 66,316. Despite debuting at number one, Swagger Jagger dropped off very quickly, and is already out of the year-to-date Top 100, falling 98-104 this week, with career sales of 184,914 copies. With UR Love's sales last week were the highest for a number four song since Rihanna's Only Girl (In The World) sold 74,248 copies when placing fourth some 50 weeks ago.

The other Jagger single, Moves Like Jagger, didn't make number one and has been available for a week less but has sold over four times as many copies. Holding at number five, it sold 42,707 copies last week, raising its cumulative sales to a mighty 804,538. It's the first time that Moves Like Jagger has sold fewer than 50,000 copies in a week, ending a run of 11 straight weeks in which it did so. The last single to top the 50k mark more times was Wet Wet Wet's 1994 chart-topper Love Is All Around, which did it 14 times in a row, although it sold a comparatively modest 83,998 copies in its peak week. The track ended its run by selling 47,154 copies - but the following week it posted a sale of 75,555, primarily because even the band was fed up with it, and announced its deletion, which ironically triggered even more demand, as punters searched for remaining copies. Perhaps surprisingly, Love Is All Around is not that popular in the digital age, with sales of 59,670 copies logged since the OCC started tracking download sales seven years ago to add to its physical sales of 1,298,131.

After debuting at number two last week, Earthquake eases to number three (75,918 sales) for Labrinth feat. Tinie Tempah, while Kelly Clarkson's Mr Know It All falls 4-9 (35,910 sales). The Rihanna/Calvin Harris collaboration, We Found Love shows greater tenacity and nearly regains pole position from Professor Green, rising 3-2, with sales off a modest 3.90% at 82,089.

Ed Sheeran's + album surrenders its third Top 10 hit this week, with Lego House clmbing 12-6 (42,655 sales). It's the fourth week in a row the track has climbed, whereas Sheeran's first two hits - The A Team and You Need Me, I Don't Need You - both peaked in their debut positions of number three and number four respectively.

A recent number one in Austria, Germany, Italy, The Netherlands, Spain and Switzerland, Danza Kuduro (Throw Your Hands Up) debuts at number 13 (27,706 sales) for Lucenzo & Qwote feat. Don Omar. The trio are truly international: Lucenzo is French, Omar is Puerto Rican and Qwote is Haitian, whilst their hit includes English, Spanish and Portuguese lyrics.

Nicole Scherzinger's debut solo album Killer Love is being re-released next week, and one of the extra tracks, Try With Me, becomes the set's sixth hit, debuting at number 18 (21,315 sales).

Overall singles sales are down 4.60% week-on-week at 3,129,214 - 9.68% above same week 2010 sales of 2,853,101.


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